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Work From The Inside Out


Mar 25, 2020

Alan Samuel Cohen is an experienced executive and team coach and corporate instructor with over a decade of experience coaching leaders and teams at companies including MetLife American Express, Skadden, Arps, Tiffany's, NBC and countless PR and marketing agencies. He is also a TEDx speaker and has written books on authentic connection in a digital age, and how to manage conflict and difficult conversations in the workplace. Prior to becoming a coach, he worked in PR, marketing and human resources for over 25 years, most notably as the Director of Marketing for Scholastic, where he led the team that was responsible for launching the Harry Potter book series, and as Director of Communications for the Broadway League, where he publicized the Tony Awards.

Even as a kid, Alan always wanted to be a publicist.  How does a child know about PR work? Growing up in New York City, his father worked as a publicist for ABC television.  He was surrounded by all the 8x10 glossies of his TV heroes and all he saw was the glamour of the profession. After college, Alan became a successful publicist, working in TV and eventually in publishing where he worked publicizing the Harry Potter book series.  It doesn’t get better than that. As the publishing field changed, Alan made some moves into marketing and communications. Then the financial crisis of 2008 hit. Alan completed his coaching training at the same time and started his coaching business, building upon his insights and experiences as an executive.

In this episode we discuss:

  • How Alan currently runs his own business as an executive and team coach, and corporate instructor, coaching leaders and teams at companies like MetLife, American Express, Skadden, Arps, Tiffany’s, NBC, and countless other PR and marketing agencies. 
  • Alan ran the publicity team for the Harry Potter books and describes it as a shining moment for him. 
  • He delivered his first TEDx talk in October 2019 at the Whitaker Center for Science and the Arts, called “The Magical Power of Shared Purpose.”
  • Alan has authored two books, The Connection Challenge: How Executives Create Power and Possibility in the Age of Distraction and Those Difficult Talks for PR Pros.

Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 067