Aug 28, 2019
Paul Kirch, PRC is the president and CEO of Seliance, a holistic
digital marketing agency
specializing in customer experience optimization, focusing on the
buyer’s journey from A to Z.
His firm moves beyond simple website development to a 360-degree
approach to a digital
marketing strategy that has a greater impact and higher returns on
investment. He helps business
leaders create dynamic lead conversion tools, which drive more
sales and success by
evaluating and optimizing a company’s entire digital folio. The
buyer’s journey drives
relationship building and trust development with the ultimate goal
of creating raving fans. Paul is
a regular contributor to the business learning application, audit
advisor, featured among experts
such as Seth Godin, and Guy Kawasaki. He provides insights on
sales, business management, and entrepreneurship.
Paul’s career began in 1988 when he started writing professional
advertising copy
while pursuing a degree in journalism and shortly thereafter, he
joined the Gallup organization
for the next 10 years, serving in a variety of operations roles. He
eventually left to pursue a
career in sales and sales leadership. Paul has developed a strong
personal brand and has
served as a leader in business organizations including the American
Marketing Association,
Puget Sound research forum, and Marketing Research Association.
Recently, he was elected to
the board of directors for the Fearless Education Foundation. Paul
is a featured monthly
contributor to Corks media’s publications, and he also spends time
helping mentor college
students and entrepreneurs.
In this episode we discuss:
- Paul’s journey of turning himself from a wantrepreneur into an entrepreneur.
- His experience working at Gallup and how he learned to distinguish what he wanted and needed in work.
- Paul’s advice for starting a business and especially how to know if it is right for you.
- His love of the written word and how it has helped him in his life, especially journaling as a tool to clear his mind and spirits.
- How important it is not just to think, but to take action; forward momentum is key.
Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 039